South Korea Launches Fake Online Shopping Sites to Combat Addiction

Seoul. We all have the experience of ordering items we don't really need while scrolling through online retailer sites. In South Korea, however, fake online shopping sites have been launched to curb such addiction. These online shopping platforms, called 'Dopamine Sites', are becoming popular among the younger generation.

These websites and mobile apps provide an experience similar to real online marketplaces. However, users do not buy any real items and do not spend any money. According to psychologists, people are not only attracted to buying goods in online shopping, but the shopping process itself releases 'dopamine' in the brain. This is why many people are motivated to shop online repeatedly.